Joshua McKenzie German

Born and raised in South Carolina. I studied Journalism & Mass Communications at the University of South Carolina, minored in Information Science, and worked as assistant sports editor at the Daily Gamecock. That job taught me to chase a story and file it before midnight.

That took me into advertising. Eight years of strategy at Goodby Silverstein & Partners, Wieden+Kennedy, and TBWA\Chiat\Day — connections plans, campaign architecture, brand positioning. Some of it ran in the Super Bowl. Some of it won at Cannes.

I live in Los Angeles now. Culture, entertainment, and technology crash into each other here, and the wreckage is useful — it keeps me close to the arguments that decide how brands show up.

For the past four years I've built with AI as a maker, not a user. I ship tools with Codex, Claude, and Gemini — audience intelligence systems, creative strategy apps, interactive experiences. It's the most interesting craft I've picked up since I learned to write a lede.

Outside the agency I shoot, host, and write. Behind the lens or behind the mic it's the same hunger — understand the thing, then tell it better than I found it.